RESUME
SKILLS
Excellent writing acumen
Adapt to new responsibilities and skill sets quickly
Work best under pressure with hard deadlines
Prefer to juggle multiple projects and/or clients at once
Proven effectiveness in managing relationships and building cohesive teams
Proficient in Magento 2, Microsoft Office, Wordpress, Salesforce, Constant Contact, Mailchimp, Bazaarvoice, JD
Edwards (Oracle), Campaign Monitor, Google Analytics, Attentive
​
EXPERIENCE
Associate Manager of E-commerce, Ste. Michelle Wine Estates, 2021-Present
Oversee marketing calendar for 6 D2C E-commerce websites with $2.5M annual sales
Create 18+ marketing emails per month, pulling in more than 50% of annual revenue
Select and onboard SMS partner to kickstart additional revenue channel
Compile and analyze sales data and site traffic to direct strategy
Implement A/B testing to better understand consumer sentiment and optimize UX
Target list segmentation to improve KPIs and campaign performance
Develop automated journeys to bolster revenue and customer retention
Forecast annual revenue targets and growth goals for D2C business
Mentor small team of aspiring digital strategists
Collaborate with cross-functional teams in social media, web development, customer service, etc.
​
Senior Manager of E-commerce, Plano Synergy; 2019-2021
Launched and modernized 15 D2C E-commerce websites with $2.3M annual sales
Grew sales 732% and made E-commerce business unit self-funding within 2 years
Spearheaded front-end and back-end improvements to drive traffic and engagement
Ensured websites adhered to legal standards set by ADA, Prop 65, GDPR, CCPA, etc.
Built cross-departmental collaboration to streamline order processing and fulfillment
Accelerated website separation and transfer following acquisition by two separate entities
Identified and implemented marketing campaigns and promotions, including the Cyber Five
Enhanced UI/UX to assist site visitors in all phases of the purchase funnel
Managed $600k budget for all website maintenance and development expenses
Directed email marketing strategy, content and scheduling
Managed review collection, moderation and sampling
​
Content Marketing Manager, Plano Synergy; 2018-2021​
Manage complete product assortment of 2k+ items
Optimized product and content web pages with targeted SEO writing
Generated project management procedures to streamline workflow
Assisted in new product development for B2B and D2C web launches
Created FAQs, contact forms, transactional emails and more customer-focused resources
Senior Copywriter, Plano Synergy; 2016-2018
Shaped the tone and voice of 18 retail brands via packaging, print/digital ads, product guides, instruction manuals, commercials, press releases and more
Proofed all collateral to ensure copy met grammatical/spelling standards in AP Style
Developed new product names and accompanying marketing strategies
Produced and directed videos for buyer pitches and sales trainings\
Coordinated with legal and compliance to adhere to domestic and international copy standards
Associate Creative Director/Producer, Ackerman McQueen; 2014-2016
Led team of editors, designers and writers in creation of digital marketing and video campaigns
Cast, directed and produced three online video series
Pitched creative campaigns and video programming concepts to clients
Gathered qualitative and quantitative research via focus groups and surveys
Acted as liaison between agency and high-profile donors, clients and vendors
Coordinated budgets, crews, schedules, permits and all aspects of video shoots
Conceptualized overall vision, season themes and episode topics for video programming
​
Copywriter, Ackerman McQueen; 2013-2014
Delivered print and digital copywriting for multiple clients
Managed multiple social media platforms with total audience of 1 million
Outlined plans for new digital endeavors (e.g. app and website development)
Assisted in creative direction on set at video shoots
Expanded and maintained partnerships with influencers and media outlets
Communications Coordinator, Fort Worth Zoo; 2011-2013
Created all content for education-focused blog and attached social accounts
Researched and wrote feature articles for Zoo publications and informational graphics
Coordinated and supervised flow of editing process for all copy projects
Assisted public relations, marketing and special events departments as needed
​
EDUCATION
Texas Christian University; Class of 2011
Magna Cum Laude, 3.9 GPA
BS Advertising/Public Relations; Minor Psychology of Leadership​
​
*References available upon request.​