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RESUME

SKILLS

  • Excellent writing acumen

  • Adapt to new responsibilities and skill sets quickly

  • Work best under pressure with hard deadlines

  • Prefer to juggle multiple projects and/or clients at once

  • Proven effectiveness in managing relationships and building cohesive teams

  • Proficient in Magento 2, Microsoft Office, Wordpress, Salesforce, Constant Contact, Mailchimp, Bazaarvoice, JD
    Edwards (Oracle), Campaign Monitor, Google Analytics, Attentive

EXPERIENCE

Associate Manager of E-commerce, Ste. Michelle Wine Estates, 2021-Present

  • Oversee marketing calendar for 6 D2C E-commerce websites with $2.5M annual sales

  • Create 18+ marketing emails per month, pulling in more than 50% of annual revenue

  • Select and onboard SMS partner to kickstart additional revenue channel

  • Compile and analyze sales data and site traffic to direct strategy

  • Implement A/B testing to better understand consumer sentiment and optimize UX

  • Target list segmentation to improve KPIs and campaign performance

  • Develop automated journeys to bolster revenue and customer retention

  • Forecast annual revenue targets and growth goals for D2C business

  • Mentor small team of aspiring digital strategists

  • Collaborate with cross-functional teams in social media, web development, customer service, etc.

Senior Manager of E-commerce, Plano Synergy; 2019-2021

  • Launched and modernized 15 D2C E-commerce websites with $2.3M annual sales

  • Grew sales 732% and made E-commerce business unit self-funding within 2 years

  • Spearheaded front-end and back-end improvements to drive traffic and engagement

  • Ensured websites adhered to legal standards set by ADA, Prop 65, GDPR, CCPA, etc.

  • Built cross-departmental collaboration to streamline order processing and fulfillment

  • Accelerated website separation and transfer following acquisition by two separate entities

  • Identified and implemented marketing campaigns and promotions, including the Cyber Five

  • Enhanced UI/UX to assist site visitors in all phases of the purchase funnel

  • Managed $600k budget for all website maintenance and development expenses

  • Directed email marketing strategy, content and scheduling

  • Managed review collection, moderation and sampling

Content Marketing Manager, Plano Synergy; 2018-2021

  • Manage complete product assortment of 2k+ items

  • Optimized product and content web pages with targeted SEO writing

  • Generated project management procedures to streamline workflow

  • Assisted in new product development for B2B and D2C web launches

  • Created FAQs, contact forms, transactional emails and more customer-focused resources


Senior Copywriter, Plano Synergy; 2016-2018

  • Shaped the tone and voice of 18 retail brands via packaging, print/digital ads, product guides, instruction manuals, commercials, press releases and more

  • Proofed all collateral to ensure copy met grammatical/spelling standards in AP Style

  • Developed new product names and accompanying marketing strategies

  • Produced and directed videos for buyer pitches and sales trainings\

  • Coordinated with legal and compliance to adhere to domestic and international copy standards


Associate Creative Director/Producer, Ackerman McQueen; 2014-2016

  • Led team of editors, designers and writers in creation of digital marketing and video campaigns

  • Cast, directed and produced three online video series

  • Pitched creative campaigns and video programming concepts to clients

  • Gathered qualitative and quantitative research via focus groups and surveys

  • Acted as liaison between agency and high-profile donors, clients and vendors

  • Coordinated budgets, crews, schedules, permits and all aspects of video shoots

  • Conceptualized overall vision, season themes and episode topics for video programming

Copywriter, Ackerman McQueen; 2013-2014

  • Delivered print and digital copywriting for multiple clients

  • Managed multiple social media platforms with total audience of 1 million

  • Outlined plans for new digital endeavors (e.g. app and website development)

  • Assisted in creative direction on set at video shoots

  • Expanded and maintained partnerships with influencers and media outlets


Communications Coordinator, Fort Worth Zoo; 2011-2013

  • Created all content for education-focused blog and attached social accounts

  • Researched and wrote feature articles for Zoo publications and informational graphics

  • Coordinated and supervised flow of editing process for all copy projects

  • Assisted public relations, marketing and special events departments as needed

EDUCATION

Texas Christian University; Class of 2011

Magna Cum Laude, 3.9 GPA

BS Advertising/Public Relations; Minor Psychology of Leadership​

*References available upon request.

Resume: Welcome
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